Today, we'll look at the famous Saatchi handbook exhorting new employees to adopt "brutal simplicity of thought."
Applying Brutal Simplicity of Thought is hard to do. It takes discipline, time and patience to push our ideas to their purest essence.
Yet, I believe this is how we should approach communicating complexity in B2B IT. Why? Find out below.
INSIDE THE EMPLOYEE HANDBOOK
"If you want your work to achieve the impossible, you will need Brutal Simplicity of Thought."
If you're in leadership, how can you motivate and inspire employees to achieve great things if you're not crystal clear about, The Dream? Leaders that communicate a grand vision and have their people embrace it and live it, use Brutal Simplicity of Thought. Think Steve Jobs and Elon Musk.
If you're in sales: Yes, you sell complex solutions that solve complicated business problems. Your job is to craft messages that powerfully demonstrate how you help clients. This requires fewer words, not more.
If you're in a technical role, you don't layer on ideas painting broad brushstrokes to develop smart business solutions. Instead, you find one big idea and strip it to its core. Genius lies in wait here. This is opposite to dumbing down solutions which regurgitate status quo.
"You will need a deep