Listen with an open mind
Ask good questions
Be clear

Learning LAB


Learning LAB is a training service that offers formal courses which have been especially created for B2B tech sales and pursuit solution teams.

Whether you're a Business Development Specialist (BDR), complex or strategic seller, pre-sales executive, solution lead, account manager, sales manager or tech entrepreneur, Learning LAB courses will elevate your communication skills so you're viewed by B2B tech buyers as:

  • a precise and concise communicator

  • credible and caring    

  • a valued and trusted advisor


There are three training programs you can choose to do individually or together. They are:

  1. Plain English Writing And Presenting

  2. B2B Persuasion For Tech Sellers

  3. Business Storytelling


Training can be conducted virtually over three months, as three-day intensives or one-day boot camps delivered on your premises, or custom-designed to your needs.



Message Co-Creation 


Do you have a sales opportunity right now that you'd love to win? And you want to make sure that your messages don't let you down? Let a professional B2B tech communicator and writer facilitate and guide your strategic sales messages, via:

  1. Message Strategy - we brainstorm ideas, test critical thinking and then sketch a Message Map​

  2. Message Creation - we hone the Message Map, create a logical storyline and flesh out a coherent story

  3. Message Refinement - We finesse messages for clarity and relevance, making sure every word we craft is client-centred

On-Demand Coaching


If you have a prospecting email, sales proposal or solution presentation you've put together, and you want to hone it further, on-demand coaching offers:

  • A sounding board to clarify your big idea, winning themes and message approach

  • Objective feedback on how you've structured the message and shaped your words

  • Coaching on delivery skills for important meetings like the executive presentation in a pursuit process

Communicate Brilliantly, Anywhere, Anytime

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Sales & Solution Leadership  

Guidance on:


Articulating your organisation's vision and mission

Preparing you for a crucial  conversation with clients, staff, management or partners

Designing strategic presentations

Presenting to senior decision-makers at the buyer

Presenting at industry events & conferences

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Persuasion & Influence

Hone ability to: 


Persuade prospective and current clients to buy into business transformation 

Design the right messaging approach for complex deals

Refresh or grow an account

Build closer and more collaborative partner relationships

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B2B Tech


Learn how to:


Design and create stories that matter to your audience so they believe in your purpose, mission, strategic direction, bold idea, sales proposition or product and service offering

Weave a story into any business interaction to emotionally engage with and win over your audience

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Clear Business Writing

Helping you to:


Improve your critical thinking

Express complexity simply

Overcome the blank page syndrome and write effortlessly

Easily structure a logical and compelling argument

Deliver meaningful context to your reader


Craft a narrative that engenders trust and respect  

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Supporting you to:


Create memorable speeches and presentations

Instantly capture your audience’s attention and leave them wanting more

Present with confidence and power 

Find out about pricing here

Download helpful tips, templates and 'How To' guides here 


You can read about Relatable.IT and your coach here