Services
Listen with an open mind
Ask good questions
Be clear
Learning LAB
Learning LAB is a training service that offers formal courses which have been especially created for B2B tech sales and pursuit solution teams.
Whether you're a Business Development Specialist (BDR), complex or strategic seller, pre-sales executive, solution lead, account manager, sales manager or tech entrepreneur, Learning LAB courses will elevate your communication skills so you're viewed by B2B tech buyers as:
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a precise and concise communicator
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credible and caring
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a valued and trusted advisor
There are three training programs you can choose to do individually or together. They are:
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Plain English Writing And Presenting
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B2B Persuasion For Tech Sellers
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Business Storytelling
Training can be conducted virtually over three months, as three-day intensives or one-day boot camps delivered on your premises, or custom-designed to your needs.
Message Co-Creation
Do you have a sales opportunity right now that you'd love to win? And you want to make sure that your messages don't let you down? Let a professional B2B tech communicator and writer facilitate and guide your strategic sales messages, via:
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Message Strategy - we brainstorm ideas, test critical thinking and then sketch a Message Map
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Message Creation - we hone the Message Map, create a logical storyline and flesh out a coherent story
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Message Refinement - We finesse messages for clarity and relevance, making sure every word we craft is client-centred
On-Demand Coaching
If you have a prospecting email, sales proposal or solution presentation you've put together, and you want to hone it further, on-demand coaching offers:
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A sounding board to clarify your big idea, winning themes and message approach
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Objective feedback on how you've structured the message and shaped your words
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Coaching on delivery skills for important meetings like the executive presentation in a pursuit process
Communicate Brilliantly, Anywhere, Anytime
Sales & Solution Leadership
Guidance on:
Articulating your organisation's vision and mission
Preparing you for a crucial conversation with clients, staff, management or partners
Designing strategic presentations
Presenting to senior decision-makers at the buyer
Presenting at industry events & conferences
Persuasion & Influence
Hone ability to:
Persuade prospective and current clients to buy into business transformation
Design the right messaging approach for complex deals
Refresh or grow an account
Build closer and more collaborative partner relationships
B2B Tech
Storytelling
Learn how to:
Design and create stories that matter to your audience so they believe in your purpose, mission, strategic direction, bold idea, sales proposition or product and service offering
Weave a story into any business interaction to emotionally engage with and win over your audience
Clear Business Writing
Helping you to:
Improve your critical thinking
Express complexity simply
Overcome the blank page syndrome and write effortlessly
Easily structure a logical and compelling argument
Deliver meaningful context to your reader
Craft a narrative that engenders trust and respect
Audience
Presentations
Supporting you to:
Create memorable speeches and presentations
Instantly capture your audience’s attention and leave them wanting more
Present with confidence and power