February 7, 2018

I tried to give you all of my words at the start / But there's someone who's torn them apart / And she's taking almost all that I've got / But if you want, I'll try to write again / Baby I'll try to write again but I know / The worst cut is the deepest, baby I know / The worst cut is the deepest…

It doesn't have to be so.

Have Readers Fall In Love With Your Words

I've got the...

February 7, 2018

They met in a smoky bar: low lights, smooth jazz and expensive liquor. He was magnetic, she was provocative: a killer combination. They knew they had to be together. He said, “Hey Baby, let’s rule the world. I’ll be the hook while you reel them in”. So goes the greatest love story in the history of advertising.  This sexy dream-team went on to make billions of dollars for...

February 7, 2018

You’re a badass IT professional – whether you’re in sales and marketing, solutioning or consulting. You’re smart, confident and cool. Everything would be perfect if you didn’t have to write. It’s the suckiest part of your job. You either struggle with it or if you don’t, it’s your least favourite task. So you spend the least amount of time and effort writing. Why not? You’...

February 4, 2018

Even when potential clients ask you to talk about yourself, don't. Always focus on the client and "what's in it for them". 

In the direct response, consumer marketing world, there is the 90/10 rule. That is, 90% of what you write should focus on your customer’s challenges and 10% should talk about you. However, a lot of B2B marketers and sales folk would find talking about...

February 4, 2018

Whether you’re bidding for $20,000, $250,000 or $250M worth of work, the most important component of your sales proposal is the executive summary. 

This is because it is usually the only document decision makers will read. So it has to be brilliant. This article explores what pillars make up a compelling executive summary so it works as the closer of your competitive, well...

February 4, 2018

The train wreck speech that gave me a headache, and derailed staff morale and motivation.

The story I am about to tell you really happened. We had all been gathered for a Town Hall meeting in Sydney that had suddenly been requested by the Asia Pacific CEO of a large multi-national. Our regional CEO, based in Singapore had especially travelled from Singapore to Australia to...

February 4, 2018

What the most legendary newspaper headline can teach us about writing more compelling headlines across sales proposals, executive summaries and lead generation emails.

In June 2015, the writer of the sensational headline, ‘Headless Body in Topless Bar’, Vincent A. Musetto, passed away. His headline once again took centre stage. 

The headline strongly hinted at a gruesome cri...

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Edith Crnkovich
Sassy Storyteller & Grammar Rebel

My mission is to help you communicate like a living, breathing human being and not a corporate clone. I want you to fall in love with grammar while knowing that telling an interesting story is more important than crafting the perfect sentence.

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