April 18, 2018

We all know that winning new business is getting harder. Some of this has to do with more competition, and some of it has to do with business buyers being more knowledgeable than us about our offerings.

This means buyers are more interested in our proven capability to implement and support required software and services – which is why testimonials are so important. Unfortun...

April 4, 2018

A radical shift in the world of work is coming. In the near future, your ability to obtain and retain a role at a top company or attract investors to your entrepreneurial enterprise(s) will require a different approach. And that approach is this: the ability to take charge of your personal brand.

Before you brush off my advice, creating a personal brand is not about vainly...

February 21, 2018

You might think my headline is a tad dramatic for B2B IT and the words above have no place in business communications. But dig deep and you’ll see in every story there is a villain and a hero; for example, the problem and the solution. Despair and joy are there too: the emotions someone experiences when facing and then overcoming problems. Madness can lurk in the shad...

February 21, 2018

Do you struggle to structure your business story so it presents a cohesive and clear message? Do you spend a lot of time figuring out how to start or end the story? I’ve reviewed a lot of complex IT sales presentations, and sometimes it’s difficult to see what is the main theme or where the story is going?

What I’ll often see is a jumbled mess of disjointed ideas...

February 21, 2018

Will storytellers become extinct in the near future? Will AI writing tools remove the need for you to be good at grammar, punctuation or crafting stories? These questions and more are explored in this writer's existential rant about the rise and rise of robot writers.  

The ugly or beautiful truth is that given the tedious task of writing, robots will construct a more corre...

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Edith Crnkovich
Sassy Storyteller & Grammar Rebel

My mission is to help you communicate like a living, breathing human being and not a corporate clone. I want you to fall in love with grammar while knowing that telling an interesting story is more important than crafting the perfect sentence.

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