May 14, 2018

Forgive my use of the exclamation mark in the headline. But our cavalier approach to email communications has got to stop. Before you hit send, think about this, we all receive on average 140 emails every day. That’s a lot. But it’s also nothing. I know people that receive 300 emails upward in a day and their inbox is perpetually at over 1000 emails.

Almost every email that...

April 18, 2018

Ethics or morals in business are a major topic, and running a business with integrity when so many companies don’t, can give your organisation a competitive advantage.

That’s because many of your prospective customers both government and private entities employ sustainable and ethical business practices. They don’t want to do business with you if you’re not like-minded. 


April 4, 2018

You don’t have to be a grammar jailbird due to punctuation infractions and grammar violations. I’m going to free you from delinquent business writing and help you put your words in order.

This grammar rebel isn’t asking you to write perfect sentences. Heck, I don’t. All I want is to help you improve your writing competence so that it truly reflects your intelligence, profes...

March 21, 2018

What secrets do I spill? What ugly deeds do I reveal? Just a few, and somehow I bring the story back to you. Dive in. 

CONFESSION 1: I think Grammar is Boring

I’m clueless about grammar terms like adjective clause, antecedent, dangling modifier or interrogative pronoun which sounds nasty. When I read what they mean it goes over my head and “Frankly my dear; I don’t give a da...

February 21, 2018

You might think my headline is a tad dramatic for B2B IT and the words above have no place in business communications. But dig deep and you’ll see in every story there is a villain and a hero; for example, the problem and the solution. Despair and joy are there too: the emotions someone experiences when facing and then overcoming problems. Madness can lurk in the shad...

February 21, 2018

Will storytellers become extinct in the near future? Will AI writing tools remove the need for you to be good at grammar, punctuation or crafting stories? These questions and more are explored in this writer's existential rant about the rise and rise of robot writers.  

The ugly or beautiful truth is that given the tedious task of writing, robots will construct a more corre...

February 7, 2018

I tried to give you all of my words at the start / But there's someone who's torn them apart / And she's taking almost all that I've got / But if you want, I'll try to write again / Baby I'll try to write again but I know / The worst cut is the deepest, baby I know / The worst cut is the deepest…

It doesn't have to be so.

Have Readers Fall In Love With Your Words

I've got the...

February 7, 2018

You’re a badass IT professional – whether you’re in sales and marketing, solutioning or consulting. You’re smart, confident and cool. Everything would be perfect if you didn’t have to write. It’s the suckiest part of your job. You either struggle with it or if you don’t, it’s your least favourite task. So you spend the least amount of time and effort writing. Why not? You’...

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Edith Crnkovich
Sassy Storyteller & Grammar Rebel

My mission is to help you communicate like a living, breathing human being and not a corporate clone. I want you to fall in love with grammar while knowing that telling an interesting story is more important than crafting the perfect sentence.

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