It's easier to persuade someone if you mention your relationship with them. Why does this work and what are its limitations? Find out.

Why Brutal Simplicity of Thought is the pathway to innovative ideas that change the world.

Find out why so many of your complex bids fail and what you can do to win more often.

Here are 20 ways you can make it about the customer to help you offer a more personalised solution and a more powerful sales proposition.

Taking the time to build a bridge of understanding with customers will help you more skilfully communicate a winning sales message.

With most sales and bid presentations being done online, it's more important than ever that you create a clear and compelling presentation.

Storytelling is powerful but sometimes it has no place in business communications.

Good communication gets the tone right. Because it's not what you say but how you say it.

Storytelling might be over-hyped but it's essential if you want to win over your audience. Get beneath the hood of storytelling here.

Whether you have to talk to a large crowd online or in person, these experts will help you relax and get it right.

There's no magic spell or incantation but you can fix horrible, nasty, and ugly PowerPoint presentations. Read on.

Read on if you're looking for a simple three-step process to quickly fashion a compelling executive summary or face-to-face sales pitch.

One is magnetic, the other provocative. When they get their hooks in you, there's no resisting this killer combination.

Get comfortable putting the knife to your prose, even if it means a thousand cuts are to be endured before it's ready for consumption.

As a B2B IT sales executive, is it possible for you to talk about the client 90% of the time, and only talk about you, 10% of the time?