May 14, 2018

The corporate world is a ‘jungle in here,’ and you can get entangled in thorny problems and spiky, sharp people, which can make for a miserable time. Or you can put on your rainproof gear and enjoy what the jungle has to offer with its teeming world of diversity, creativity and possibilities. 

Successfully traversing the corporate jungle depends on your ability to influence...

May 14, 2018

Forgive my use of the exclamation mark in the headline. But our cavalier approach to email communications has got to stop. Before you hit send, think about this, we all receive on average 140 emails every day. That’s a lot. But it’s also nothing. I know people that receive 300 emails upward in a day and their inbox is perpetually at over 1000 emails.

Almost every email that...

May 14, 2018

In B2B IT, Logic is King and governs a kingdom of facts, figures, reasoning and common sense. Its sorcerers are subject matter experts and technical mavens that worship at the altar of data and analysis. To bolster its authority, Logic employs evidence such as statistics, research, and expert testimony. 

However, Logic is fallible and prone to attack if your argument is per...

April 18, 2018

Ethics or morals in business are a major topic, and running a business with integrity when so many companies don’t, can give your organisation a competitive advantage.

That’s because many of your prospective customers both government and private entities employ sustainable and ethical business practices. They don’t want to do business with you if you’re not like-minded. 


April 18, 2018

We all know that winning new business is getting harder. Some of this has to do with more competition, and some of it has to do with business buyers being more knowledgeable than us about our offerings.

This means buyers are more interested in our proven capability to implement and support required software and services – which is why testimonials are so important. Unfortun...

April 18, 2018

Each year, LinkedIn is becoming a more important platform for professionals looking to expand their business network, find the next fulfilling role or collaborate on entrepreneurial ventures.

This article is especially for you, if you’re the sort of person that rarely visits LinkedIn, you detest recruiters reaching out and you don’t update your professional details unless y...

April 4, 2018

You don’t have to be a grammar jailbird due to punctuation infractions and grammar violations. I’m going to free you from delinquent business writing and help you put your words in order.

This grammar rebel isn’t asking you to write perfect sentences. Heck, I don’t. All I want is to help you improve your writing competence so that it truly reflects your intelligence, profes...

April 4, 2018

Results and business value are the keywords and phrases we use when selling in B2B IT. We expound on business value with phrases like ‘improve efficiencies,’ ‘cut operating costs,’ ‘empower employees’ and ‘delight customers.’ Yet emotions live beneath the surface of these catchphrases.

As a marketer and seller, you need to understand what emotions influence your prospective...

April 4, 2018

A radical shift in the world of work is coming. In the near future, your ability to obtain and retain a role at a top company or attract investors to your entrepreneurial enterprise(s) will require a different approach. And that approach is this: the ability to take charge of your personal brand.

Before you brush off my advice, creating a personal brand is not about vainly...

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Edith Crnkovich
Sassy Storyteller & Grammar Rebel

My mission is to help you communicate like a living, breathing human being and not a corporate clone. I want you to fall in love with grammar while knowing that telling an interesting story is more important than crafting the perfect sentence.

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